One inexpensive brand that is consistently great is e.l.f. (or as I like to call it, “ELF!”).
You’ve probably seen this brand at Target or your local drugstore. It’s got chic black packaging and high quality products for a great price. I could probably name about 20 products I love, but in the interest of time, I’m starting with my top five. I’ve used all of these for years and they’ve never failed me.
(And just to be clear: I don’t have any affiliation with e.l.f. – I just really like their stuff!)
High Definition Powder $6.00
I LOVE this powder when I’m on camera. I think it works just as well as other HD powders I’ve used, and it’s only about one quarter of the price. A little goes a long way and it will last you quite a while. One tip: it can get a little messy since it’s loose powder, so I like to put a paper towel underneath it to make cleanup really easy.
Poreless Face Primer $6.00
Price aside, this is one of my favorite primers on the market. It’s so smooth and easy, and I’ve been using it for years. One thing to note: there isn’t a lot of product in the package (only 0.5 oz), but it’s still worth it to me because of the price and the way it delivers. I usually stock up on two or three at a time.
Makeup Remover Cleansing Cloths $3.00 for a pack of 20
My pet peeve with makeup remover wipes is when I have to use more than one wipe to get all my makeup off. I can take all my “television makeup” off in a single e.l.f. wipe, and the price can’t be beat. Plus, they feel really soft and luxurious. I always stock up on these, especially for work trips.
I swear I have at least 5 of these stashed in my bathroom, makeup table, and makeup bag. Both the blush and the bronzer have lots of pigment and there are several shades to choose from. This is also a good inexpensive dupe for the famous NARS blush/bronzer duo, which costs $42.
Highlighting Brush $3.00
A lot of inexpensive brushes I’ve tried have been poor quality, but I really like e.l.f.’s makeup brushes. I always grab a couple whenever I’m at Target. I use this brush for highlighting and also for blush, and it works great – it’s really soft and it spreads out the product evenly. Plus, this brush doesn’t stockpile product in the bristles and it’s really easy to clean.
There are a lot of great e.l.f. products and I will definitely be sharing more in the future, but these are my top 5 ride-or-dies. What are some of your favorites?